Over the years I’ve learned that SEO a little bit art, a little bit science, and a whole lot of common sense requires.
SEO is simply the process of getting web traffic from organic search results in search engines like Google or DuckDuckGO.
The search engines provide search results for user queries and these answers are based on the ranking of the search engine for the specific query of a particular user.
Search engine optimization helps to maximize the number of visitors to a particular website by ensuring that the site is high on the list of results returned by a search engine.
Why is SEO important for your website?
Most web traffic is driven by the major search engines like Google or even the privacy-focused DuckDuckGo.
Social media, email marketing, and advertisements can redirect traffic to your website, but most internet activity is driven by search engines.
This is especially made clear by Generation Y, who likes to point out that that you should simply “google” if you are looking for something.
Search engines are powerful because they offer targeted traffic. Or in other words, search engines provide users that are seeking what you offer. Targeted traffic offers the possibility to contact exactly the people you want to reach.
An example of targeted traffic with SEO
If you are a food blogger and you want to reach people who only want recipes and information about organic food, make sure your SEO efforts are targeted only at those people.
You use words and phrases that organic food lovers will be looking for and you ignore topics that appeal to McDonalds lovers.
What you finally do is providing your target audience with targeted content. This helps the target group to solve their problems and find answers to their specific questions.
It is the targeted approach that makes SEO effective.
Does a beautiful website exist without visitors?
Have you ever read posts about bloggers who have spent their hard earned money and valuable time producing an interesting blog with great content … and nobody came?
But it doesn’t have to happen. You can build it and they will come. However, you have to make sure that search engine optimization is part of the process and that you are helping search engines find your content.
You should also take care to solve the problems of your users.
SEO is an amazing tool with which you can bring your story to the world and establish a connection with people.